A novel offset printing and hot stamping technique sequentially includes: (1) feeding articles to be printed to printing color cells of an offset printing press sequentially and printing with ultraviolet curing ink, wherein one or more printing color cells are utilized to perform full oil printing, and positions, required to be hot stamped, on full oil printing surfaces are hollowed out; ink in required colors is printed on printed surfaces of the articles to be printed in a screening manner by one or more printing color cells of other printing color cells according to the color of alumite requiring hot stamping, a lining ink layer is formed, and the surface color of the surface of positions, required to be hot stamped, of the articles to be printed is enabled to be consistent with that of the alumite; (2) hot stamping alumite on the articles to be printed by a hot stamping machine to form a hot stamping pattern layer covering the lining ink layer. The novel offset printing and hot stamping technique is good in hot stamping effect and capable of effectively avoiding quality problem, caused by incomplete hot stamping, of products which are subjected to offset printing prior to hot stamping, product quality is guaranteed, and product percentage of pass is increased.