Provided is a liquid-crystal display element with which shadowing is minimized even when in normally black mode, and display quality is good. A liquid-crystal display element which displays a prescribed design (50) in a display screen and which is a segment display type, has a passive drive scheme, and is in normally black mode, comprises: a liquid-crystal layer (5); a first substrate (1F); a second substrate (1R); and a reflective layer (40) which reflects light which enters from the liquid-crystal layer (5) side. The thickness of the second substrate (1R) approximately matches the width of the segment shape, among the segment shapes which configure the design (50), which has the narrowest width, and/or is 0.7mm or less.