A toothbrush having a handle and a head in a display package is described. The head is attached to a neck which is attached to the handle. An indication element is between the head and the handle and is in electrical communication with a power source. A switch connects the indication element to the power source and has a first position where the indication element is not energized and a second position where the indication element is energized. An adequate force applied to the head and an at least partially translucent package body moves the switch to the second position. The package body has a first face and a second face. The first face and/or the second face have a rugose area configured to facilitate application of a force to the head and/or neck through the package body to place the switch in the second position.