The invention relates to a retroreflective heater. An apparatus for directing thermal infrared energy toward or away from a target is disclosed. The apparatus comprises a covering having a plurality of retroreflective elements. The plurality of retroreflective elements are configured to retroreflect electromagnetic beams primarily at thermal infrared wavelengths, receive the electromagnetic beams from the target along beam reception paths, and reflect the electromagnetic beams back toward the target along beam reflection paths. The beam reflection paths have substantially the same elevation angle and/or azimuth angle as their respective beam reception paths.