The invention discloses a wireless interactive data agent system of an excise and fitness product based on a mode of Internet of Things. The system unifies development standards of data transmission and interactive application programs, and adopts data of a unified standard data format and sends, receives and shares the data through a data transmission agent. The system mainly aims at manufacturing data interfaces of a standard format and uniformly using the data transmission agent to combine traditional fitness equipment with the technology of Internet of Things so as to establish a health interactive exercise and fitness platform and reduce a development difficulty of an interactive health exercise platform application; and the system is mainly used as a data transmission bridge for development of the Internet of Things.