A display apparatus includes a back plate having a rear wall and a peripheral wall that cooperatively define an accommodation space, a light guide plate disposed in the accommodation space, a display panel disposed in the accommodation space forwardly of the light guide plate, a plurality of stacked optical films disposed between the light guide plate and the display panel, and a panel fixing device including a first limiting unit and a second limiting unit that cooperate with each other to clamp and fix a peripheral edge portion of the display panel therebetween.