Provided are a power generation control method for a vehicle configured to perform idling stop at a predetermined vehicle speed or less by a stop/start system, the vehicle including: a power generator configured to be driven by an internal combustion engine to generate power; and a battery to be charged by the power generated by the power generator, the power being generated in the vehicle under control so as to reduce an amount of fuel to be consumed by the internal combustion engine for power generation, the power generation control method including: detecting a charged and discharged state of the battery; and controlling the internal combustion engine to interrupt power generation involving fuel consumption when a charged state of the battery has recovered to a charged state before the idling stop through charging after the idling stop in accordance with the detected charged and discharged state.