The invention relates to a wire clamp diverter of ground potential installation equipment. The wire clamp diverter comprises a diverting wire clamp, a first operating rod and a second operating rod; the diverting wire clamp comprises two block-shaped wire clamps and a discharge wire for connecting with the two block-shaped wire clamps; the upper end of the left wire clamp is connected with a bracket; a connecting part for connecting with the first operating rod is arranged on the bracket; the bracket is arranged rightward and connected fixedly with a first bolt; a penetrating hole is formed on the upper end of the right wire clamp and sleeved on the first bolt; the lower end of the right wire clamp is hinged with a rotating block; a penetrating threaded hole is formed on the rotating block and a second bolt is penetrated in the penetrating threaded hole; a bayonet is arranged at the lower end of the left wire clamp; a head part capable of clamping the bayonet is arranged at the left end of the second bolt; locking nuts are respectively arranged at the right ends of the first bolt and the second bolt; a rod head connecting part for connecting with the first operating rod is arranged at the rod head of the first operating rod; and a spanner bushing applicable to the locking nuts is arranged on the rod head of the second operating rod so as to screw up the locking nuts. The wire clamp diverter of the ground potential installation equipment is capable of realizing a ground potential installing and diverting wire clamp and has the advantages of high safety, simple operation and high operating efficiency.