There is provided a fabric reinforcing material for urethane foam-molding, which includes an organic fiber non-woven fabric which has a basis weight of 15 g/m2 to 200 g/m2, and a thermoplastic magnetic resin material which contains 10 to 80 percent by mass of a magnetic material powder having a mean particle diameter of 15 [mu]m to 500 [mu]m, and which is permeated in a portion of a surface of the organic fiber non-woven fabric and immobilized. Also, there is provided a method of manufacturing a urethane foam-molded product using the fabric reinforcing material.