Disclosed is an information processing apparatus including a favorite list acquisition unit, a unique information acquisition unit, and a search result acquisition unit. The favorite list acquisition unit is configured to acquire a favorite list serving as a list of contents on which a favorite operation expressing a positive impression of a user has been performed. The unique information acquisition unit is configured to acquire, when one of the contents is selected from the favorite list, unique information unique to the selected content serving as the content selected from the favorite list. The search result acquisition unit is configured to acquire a search result obtained by searching for contents with the selected content as a keyword.