The invention provides an electronic tag module connected with a wire pole. The electronic tag module comprises a wire pole connecting part (10) mounted on the wire pole, an accommodation part (20) connected with the wire pole connecting part (10), and an electronic tag arranged inside the accommodation part, wherein an accommodation cavity is formed in the accommodation part (20). With application of the technical scheme disclosed by the invention, the problems that the wire pole cannot be quickly and accurately identified and positioned can be effectively solved.