The invention discloses a method for displaying contents on a user interface and display equipment. The method for displaying the contents on the user interface comprises the following steps: acquiring contents to be displayed on the user interface; displaying the contents to be displayed on the user interface in form of curve. According to the method for displaying the contents on the user interface, the contents are displayed on the user interface in form of curve, so that more contents can be displayed without changing conventional operation habits of a user under the condition of finite screen of the display equipment, the problem that the longitudinal displaying of the contents on the user interface cannot be matched with the conventional operation habits of the user or fewer contents can be displayed by a transverse displaying method in the prior art is solved, and user experiences are improved.