The invention relates to the technical field of communication, in particular to an information transmission method and device. According to the technical scheme, users with the same attribute can communicate through respective corresponding user terminals. The information transmission method comprises the steps that request information sent by the first user terminal is received; the second user provided with the same appointed attribute as the first user corresponding to the first user terminal is determined, and the request information is sent to the second user terminal corresponding to the second user; response information sent by at least one second user terminal and aiming at the request information is received; the response information is sent to the first user terminal, and the first user terminal is instructed to be communicated with at least one second user terminal according to the response information.