A system and a method of manufacturing reinforced bags having reinforcing elements applied about the bags to support the bags in an opened and/or upstanding configuration. A web of bag material can be fed from a supply and can be folded and secured to form the bags. A series of reinforcing strips can be fed through an adhesive application station for application of an adhesive material thereto in a desired pattern. The reinforcing strips and bags are brought into registration and are adhesively attached to form the reinforced bags.