The invention provides a cloud media resource distribution method. The method comprises the steps of receiving a cloud media task request from a task requester, wherein the cloud media task request carries at least one parameter; calculating the second comprehensive effect value according to the at least one parameter; comparing the second comprehensive effect value with the first comprehensive effect value; determining whether to distribute the cloud media source to the task requester according to the comparison result. The invention further discloses a cloud media resource distribution device. According to the method and the device, the target function is to reach the maximum effect, instead of the minimized response time in the light of increasing the service effect of the could media, so that the satisfaction of the cloud users can be fully increased.