The invention discloses a broadcasting frequency control method. The broadcasting frequency control method comprises the following steps of: acquiring a preset condition parameter in a base station for each preset time period; determining, according to the preset condition parameter of the base station, a to-be-used target frequency of the base station; and adjusting, according to the target frequency, a broadcasting frequency currently used by the base station. The invention further discloses a broadcasting frequency control apparatus. The broadcasting frequency control method and apparatus disclosed by the invention improve the utilization rate of a broadcast signal.