An ultrasonic diagnosis apparatus according to an embodiment includes a controller (18), a processor (12), and an image generator (15). The controller (18) selects at least one transducer element in a reception aperture formed of a transducer element group arranged in a predetermined direction, based on at least one of a deflection angle of an ultrasonic wave, an angle between the predetermined direction and a direction indicating a boundary of a structure, and an angle between a direction perpendicular to a normal direction where the predetermined direction intersects with a center of the transducer element group and the direction indicating the boundary. The processor (12) performs processing such that a signal intensity of a reception signal generated in the at least one transducer element is reduced, to output the reception signal of the reception aperture. The image generator (15) generates ultrasonic image data, based on the reception signal.