The invention discloses a cloud-based network transaction platform. The cloud-based network transaction platform establishes an electronic commerce network transaction platform by the use of an Internet website, a mobile terminal website and a mobile terminal client. The transaction platform comprises a merchant and individual management system, a rating system, a two-dimension code automatic generation transaction system, a commodity reservation and commodity transaction system, a transaction tracking system, a pushing system, a commodity comparison system, a particular commodity enquiry system and a wireless communication system. The transaction platform is suitable for various electronic commerce transaction forms such as B2B, B2C, C2C, O2O and the like, and commodities are targeted and information is timely transmitted, thereby bringing convenient experience for suppliers and demanders.