The present invention discloses a mobile media information display method and system. The method comprises analyzing history access network information of a user to obtain preference key words corresponding to the user; reading cookie information of a mobile terminal when the mobile terminal accesses to the internet, so as to obtain user a user identification; matching the preference key words of the user identification according to the user identification; matching corresponding mobile media information according to the preference key words; and sending the matched mobile media information to the mobile terminal for display. With utilization of the method and the system, precise positioning and displaying of the mobile media information to target users may be raised.