The invention discloses a method, a device and a system for pushing show information and belongs to the technical field of Internet. The method comprises the following steps of receiving a probe message, which is broadcast by an object terminal through a near field communication mode and carries identifying information, a first parameter and a second parameter; if the identifying information is the same as preset identifying information stored in an instant messaging application, sending an information acquisition request carrying the first parameter and the second parameter to a server through the instant messaging application, wherein the preset identifying information is unified identifying information of the instant messaging application; and receiving the show information of the object terminal, which is sent by the server, and displaying the show information. By adopting the method, the device and the system, the waste of network resources can be reduced.