The invention discloses a generating method and apparatus of a multi-media file. The method comprises: to-be-inserted multi-media data and insertion configuration information that are provided by a first client are obtained, wherein the insertion configuration information is at least used for indicating a multi-media file making a request of to-be-inserted multi-media data insertion; according to the insertion configuration information, a multi-media file provided by a second client is obtained; and the to-be-inserted multi-media data are inserted into the multi-media file, thereby generating a target multi-media file containing the to-be-inserted multi-media data. With the method and apparatus, a technical problem that insertion is not accurate because only the server side can determine the insertion position of the to-be-inserted multi-media data in the multi-media file in the prior art can be solved.