The invention provides a novel telegraph pole. By means of the novel telegraph pole, when line installation or maintenance is conducted, high-altitude operations of a worker are not needed, operation is easy, the operation danger is effectively reduced, and meanwhile work efficiency is improved. According to the technical scheme, the novel telegraph pole comprises a pole body, electronically controlled permanent magnetic chucks, fixed pulleys, steel wire ropes, connectors, cross arms and driving motors, the side wall of the pole body is provided with two groove bodies, the fixed pulleys are arranged at the tops of the two groove bodies, the bottoms of the groove bodies are provided with the driving motors, the steel wire ropes wind around the corresponding fixed pulleys, one ends of the steel wire ropes are fixed on main shafts of the corresponding driving motors, the other ends of the steel wire ropes are fixed at the ends of the corresponding cross arms, the outer sides of the top ends of the groove bodies are each provided with one electronically controlled permanent magnetic chuck which is fixed on the pole body through the connector, and the electronically controlled permanent magnetic chucks fix the cross arms on the lower end faces of the electronically controlled permanent magnetic chucks through magnetic force.