The invention discloses an information recommendation method and apparatus, and belongs to the technical field of information processing. The method comprises the steps of: obtaining at least one information frequent item set according to a first information access record and a second information access record; calculating the upgrade degree of the at least one information frequent item set; calculating the recommendation value of the at least one information frequent item set according to the upgrade degree of the at least one information frequent item set; sorting the recommendation value of the at least one information frequent item set, and selecting a preset number of target information frequent item sets according to a sorting result; and recommending at least one first message in a preset number of the target information frequent item sets to a first user. The recommendation value of the information frequent item set can be calculated, so that the information can be recommended to the user according the sorting result of the recommendation values, and the information having relatively high recommendation value and more interested by the user can be screened out. Therefore, the information recommendation effect is relatively good.