A content based on location information is provided to a mobile terminal. The mobile terminal 10 is communicatively connected to an access point related content providing server that includes a storage unit having an access point related content database 250 in which IP addresses and URLs of contents are associated with each other and are stored. The mobile terminal 10 performs a communication with a wireless access point to access a public network, acquires an IP address of the wireless access point, and transmits the acquired IP address to the access point related content providing server. The mobile terminal 10 receives an URL of a content that is associated with the transmitted IP address or location information identified by the transmitted IP address, and acquires the content designated by the received URL.