The invention relates to an open network type advertisement publishing system. The system is characterized in that the system is composed of a master control server, a user terminal, a control center, a service terminal, a wireless network module, a controller, and an advertising publishing terminal. The user terminal is connected with the control center by a network and carries out data exchange. The control center consists of an advertising processing center, a putting selection system, an advertisement publishing module. The data center is connected with the master control server. The master control server is connected with the service terminal and the controller remotely by a wired network. The controller is respectively connected with the advertising publishing terminal and the wireless network module. According to the invention, the functions are complete and various services can be provided for users, thereby bringing great convenience for users and increasing page views of advertisement. Advertisement promotion can be carried out at proper sites according to user demands, so that advertisement putting becomes precise and efficient. With the wireless network module, advertisement receivers can be attracted well and more people can be attracted by the advertisements.