The present invention relates to a winding reel (7) for a label dispenser (1) and a method allowing a roll of a wound-up label carrier tape (5) to be easily removed from the winding reel (7). A first rod (10) of the winding reel (7) is connected to a rotating element (9) in a movable manner and at least two additional rods (11) are connected to the rotating element (9) in a stationary manner. An operating element (12) is pivotably arranged on the free ends (E) of the two stationarily arranged rods (11), where the operating element (12) is connected to the free end (E) of the first rod (10) and configured such that it causes a deflection of the free end (E) of the first rod (10) in the direction of the rotary axis (D).