The invention relates to a non-combustion type low temperature cigarette product based on a phase change temperature-controlled fuel assembly. The cigarette product comprises a phase change temperature-controlled fuel assembly section, an aerosol generating section and a filter section which are sequentially connected. Energy released in a combustion process is transmitted to the aerosol generating section through mainstream smoke, and under the action of a phase change heat storage material, adsorbing purification and oxidation catalysis on CO are achieved, so that unexpected pyrolysis on a smoke matrix due to excessive temperature is avoided. The aerosol generating section is prepared by uniformly blending and mixing the smoke matrix and high-thermal-conductivity MPCF carbon fiber long filaments or short filaments, so that the temperature of an aerosol generating system is reduced in a gradient mode in the axial direction of the cigarette and the entire aerosol generating section is uniformly heated; therefore, a smoking experience is prevented from being rapidly decreased with increase in smoking times. The phase change temperature-controlled fuel assembly section and the aerosol generating section are integrally covered and rolled by virtue of heat-insulating cigarette paper, so that consumption of heat energy is reduced, and effective thermal excitation of the smoke matrix is achieved under relatively low heat distribution.