The invention relates to a conveying mechanism for hard box packaging equipment. The conveying mechanism comprises a lifting mechanism and a pushing mechanism. The lifting mechanism comprises a tray box and a first drive mechanism driving the tray box to ascend or descend. The pushing mechanism comprises a push block and a second drive mechanism driving the push block to move in the tray box back and forth. The tray box is provided with a groove matched with the push block. The conveying mechanism has the beneficial effects that the structure is simple, and assembling is facilitated; the aims that the labor intensity of manual operation is relieved, production efficiency is improved, and the quality is lasting, stable and reliable can be achieved; and finally good economic benefits and social benefits are created for enterprises. The conveying mechanism can be applied to the field of hard box packaging of food, cigarettes, cosmetics, drugs, gifts and other similar products.