The invention belongs to the field of metal material processing, and relates to a guide rail, in particular to a high-performance guide rail structure for industrial automation. The high-performance guide rail structure comprises a guide rail body and a sliding block used in cooperation with the guide rail body; and the guide rail body comprises at least one guide rail face, guide rail grooves are formed in the guide rail faces, and a fixing hole partially or completely penetrating the guide rail body in the length direction is formed in the guide rail body. The guide rail structure is low in production cost, high in using strength, long in service life and simple in processing technology.