The present invention relates to a bra fitting method for determining and presenting customized advice for bras. Compared to existing methods the present method is based on an optimized fitting of the bodily dimensions with the functional characteristics of a bra model. Applying a given technique, the present invention incorporates the functional characteristics, and in particular the lifting, shaping and covering of the bra in the brassiere measurement method. As such the method of the present invention results in a customized advice, allowing users to gain insights in the fitting requirements and providing them with a confidence to seek and identify a correctly fitting bra.