The invention discloses a sugar feeding device for a lollipop packaging machine. The sugar feeding device comprises a feeding box and a discharge port formed in one side of the feeding box, wherein a sugar feeding speed control device is arranged at the upper end of the discharge port, and a material guide plate is mounted between the discharge port and the feeding box, and can circularly shake in a back and forth and left and right manner. The sugar feeding device has the benefits that the sugar feeding speed control device is arranged at the upper end of the discharge port in the lollipop packaging machine, so that the transmission is stable, the working efficiency is high, and the effects of material adding and material reduction are realized automatically. The automation level of the lollipop packaging machine is improved.