Provided is a display device that suppresses power consumption and reduces deterioration of in display quality. The display device includes an image display panel. The image display panel comprises pixel arrangement of periodically arranged a third sub-pixel column L3 comprising a third sub-pixel 49B and a fourth sub-pixel 49W and a first sub-pixel column L1, and a second sub-pixel column L2 arranged below the L3. In the third sub-pixel column L3, the third sub-pixel 49B and the fourth sub-pixel 49W are alternatively arranged along the third sub-pixel column L3, and the third sub-pixel 49B and the fourth sub-pixel 49W on the adjacent third sub-pixel columns L3 in a line direction are alternatively arranged. A control device performs inversion driving to apply a voltage having the same polarity to the third sub-pixel column L3, and signal lines of the first sub-pixel column L1 and the second sub-pixel column L2, and apply a voltage having the same polarity to signal lines of one of the two third sub-pixel columns L3 adjacent to the third sub-pixel columns L3 in a line direction while apply a voltage having different polarities to signal lines of the other one, in order to invert the polarities of the voltages to be applied at predetermined cycles.