The invention discloses sheet transfer printing equipment. The sheet transfer printing equipment comprises a rack, a storage device arranged on the left side of the rack, a feeding device arranged on the right side of the rack, a control table arranged in the middle of the rack, a transfer printing paper winding mechanism arranged at the upper end of the rack, a take-out mechanism, a transfer printing press head and a label tracking mechanism arranged behind the transfer printing press head, wherein the take-out mechanism and the transfer printing press head are matched with the transfer printing paper winding mechanism. The transfer printing press head is attached to a sheet after pressing down transfer printing paper above the sheet, and transfer printing is completed. The take-out mechanism is used for grabbing the sheet on the uppermost portion of the feeding device to the position under the transfer printing press head. The position of the feeding device is adjusted according to the shape and area of the sheet and the transfer printing position. The sheet at the top end of the feeding device is lifted up by the take-out mechanism, the label tracking mechanism is used for locating, the transfer printing paper winding mechanism is used for moving transfer printing patterns to the position below the press head, the transfer printing paper is pressed down by the transfer printing press head, and transfer printing is completed. The label tracking mechanism is located through an optical fiber sensor, accurate alignment is guaranteed, transfer printing efficiency is improved, and labor intensity is lowered.