The invention relates to a novel heel pad, which comprises a heel pad main body, wherein the heel pad main body is of a T-shaped structure; a self-sticky film with a self-sticky face facing downwards is arranged on the bottom layer of the heel pad main body; a TPU (thermoplastic polyurethane) layer is fixedly arranged on the upper layer of the self-sticky film; a soft material layer is arranged on the upper layer of the TPU layer; from top to bottom, the heel pad main body sequentially comprises a transverse strip part, a vertical connecting part and a vertical part; the vertical connecting part is flexibly arranged between a heel bottom surface and a heel vertical surface; the transverse strip part is arranged on the inner side face of the heel vertical surface; and the vertical part is arranged inside the heel bottom surface. The adopted technical scheme has the advantages that the heel pad main body can be stuck on the bottom surface of the inner side of a sole and the heel pad main body can be located between the heel bottom surface and the heel vertical surface since the heel pad main body is of a T-shaped structure, the transverse strip part of the heel pad main body is arranged on the inner side face of the heel vertical surface while the vertical part of the heel pad main body is arranged inside the heel bottom surface firstly, and then the bottom layer of the heel pad main body is the self-sticky film, so as to facilitate wearing.