The present invention discloses a microblog forwarding visualization analysis method and system based on a big data analysis technology. The method comprises the following steps of: step 1. acquiring an original microblog and all forwarding microblogs, wherein the forwarding microblogs forward the original microblog directly or indirectly; step 2. extracting text information of the original microblog and the forwarding microblogs; step 3. obtaining forwarding relations between the original microblog and all the forwarding microblogs according to the extracted text information, wherein the forwarding relations comprise forwarding relations of the forwarding microblogs; and step 4. drawing a visual graph according to the forwarding relations. The present invention also discloses a microblog forwarding visualization analysis system based on the big data analysis technology. According to the microblog forwarding visualization analysis method and system based on the big data analysis technology, independent microblogs are associated, thereby making topological relations of texts of the forwarding microblogs clearer, effectively improve visualization of microblog forwarding relations, and making it convenient to analyze inner relations of the forwarding microblogs.