The invention discloses a board conveying mechanism and electroplating equipment. The board conveying mechanism comprises a power device which comprises a clamp conveyor belt, a track arranged below the clamp conveyor belt, a clamp and a material fixture, wherein the clamp is arranged on the clamp conveyor belt; the clamp is used for clamping the upper end of a board and can be driven by the clamp conveyor belt to move synchronously with the clamp conveyor belt; the material fixture is arranged in the track; the material fixture is used for clamping the lower end of the board and driven by the board which is driven by the clamp to move in the track. Due to the fact that the clamp and the material fixture are adopted for clamping the upper end and the lower end of the board simultaneously, and the clamp and the material fixture can be driven by the clamp conveyor belt to operate synchronously, the perpendicularity of the board can be well maintained.