A message processing method, apparatus, and system, which include: receiving a sharing request for a source message and sent by a terminal, the source message carrying a password and an enterprise account identifier, the sharing request including a sharing user account identifier; returning at least one account identifier to the terminal, and receiving a determined target account identifier with which the source message is shared and that is selected by the terminal; setting an electronic resource property for the source message according to a preset rule to generate a target message, sending the target message to a target user corresponding to the target account identifier; and transferring, according to the electronic resource property, an electronic resource corresponding to an associated account of the enterprise account identifier to an associated account of the sharing user account identifier if receiving a drawing request sent by the terminal and that carries the password.