An electrophoretic display apparatus includes a data line charging circuit for setting a potential of a data line as a precharge potential Vdd/2 during precharge operation T; an adjustment resistance Rsw for adjusting the value of the precharge potential Vdd/2; a first switching portion SW that cause a first data line end portion of the data line to be electrically connected to any one of a data line driving circuit and the adjustment resistance Rsw; a second switching portion SW that cause a second data line end portion of the data line to be electrically connected to or disconnected from the data line charging circuit; and a control portion that perform control such that the first switching portion SW causes the first data line end portion of the data line to be electrically connected to the adjustment resistance Rsw, and subsequently allow starting of a precharge operation by performing control such that the second switching portion SW causes the second data line end portion of the data line to be electrically connected to the data line charging circuit.