The invention provides user equipment and an electronic business card transmission method. The user equipment comprises a controller and a probe group; the probe group includes a plurality of probes, wherein the plurality of probes are electrically connected with the controller; two sides of the probe group are provided with positioning magnets; the positioning magnets are used for attracting the positioning magnets of the other user equipment when the user equipment and the other user equipment approach each other, so that the plurality of probes of the user equipment can correspondingly contact with the plurality of probes of the other user equipment, and data can be transmitted between the controller of the user equipment and the controller of the other user equipment through the probe groups. According to the user equipment and the electronic business card transmission method provided by the invention, only when contacting with the probes of the other user equipment, the user equipment can normally transmit data to the other user equipment, and therefore, data emitted by a user can be prevented from being stolen by other equipment, and the security of data transmission can be efficiently improved.