The invention discloses an advertising information pushing system and method. The advertising information pushing system comprises a mobile terminal provided with a first obtaining module and a display module, and a server provided with a storage module, a judgment module and a second obtaining module; the storage module is used for storing an advertising information list including a pushing coordinate range and issuing part coordinate information, the first obtaining module is used for obtaining the current terminal coordinate information and forwarding the current terminal coordinate information to the server, the judgment module is used for judging whether terminal coordinate information within the pushing coordinate range exists or not according to the advertising information list, the second obtaining module is used for obtaining issuing part coordinate information corresponding to the pushing coordinate range when the terminal coordinate information within the pushing coordinate range exists and forwarding the information to the mobile terminal, the display module is used for receiving the issuing part coordinate information and highlighting identification information of a position point corresponding to the issuing part coordinate information in a GIS map.