{Problems} To provide a copper alloy sheet material and a method of producing the same, which sheet material is excellent in a bending property, and has an excellent mechanical strength, and which is suitable for lead frames, connectors, terminal materials, and the like in electrical/electronic equipments, for connectors, for example, to be mounted on automotive vehicles, and for terminal materials, relays, switches, and the like. {Means to solve} A copper alloy sheet material, containing Ti in an amount of 1.0 to 5.0 mass%, with the balance being copper and unavoidable impurities, wherein an area ratio of Cube orientation {0 0 1} <1 0 0> is 5 to 50%, in crystal orientation analysis by an EBSD analysis in the sheet thickness of the sheet material; and a method of producing the same.