The invention provdes a sheet feeding cassette and an image forming apparatus including the same. The sheet feeding cassette includes a storage region, a front portion, and a bottom portion. On the storage region, a sheet is stored. The front portion is disposed on a downstream side with respect to the storage region in a drawing direction. On the bottom portion, the sheet is placed. In the front portion, an opening is formed through which the storage region is visible. Within the storage region, the bottom portion is formed in white or a pale color. At least a part of the visible region in the storage region is formed to be different in lightness by three or more in Munsell value from a light-color part of the bottom portion, the light-color part being formed in white or the pale color.