The present invention relates to a method of using a composition (Z1) at least comprising an elastomer (E1) and an at least 90% carbon-based conductivity-conferring additive (A1) in the manufacture of an electrically heatable shaped article for the automotive sector, wherein said composition (Z1) has a Shore hardness A, determined as per DIN 53505, in the range from 30 to 95, an electric specific volume resistivity, determined as per ISO 3915, of below 1×102 ohm×cm and above 0.01 ohm×cm, and also a breaking extension, determined as per DIN 53504, of above 300%. The present invention further relates to a method of preparing an electrically heatable shaped article for the automotive sector comprising a composition (Z1) and also to electrically heatable shaped articles for the automotive sector comprising a composition (Z1).