The invention relates to the field of communication, and discloses a message push method and device, so as to push a message to a terminal in a targeted manner, and to avoid the dependence on GPS for the positioning of the terminal. The method comprises the steps: building a mapping relation between first correlation information and second correlation information of each terminal; screening out a terminal uploading a specified application software identification as a candidate target terminal when a push instruction comprising the specified application software identification is received; determining the position correlation information of all candidate target terminals based on the mapping relation; further screening out the candidate terminal which is currently located at a specified position as the target terminal, and enabling a sect push content to be presented to all target terminals through application software corresponding to the specified application software identification. Therefore, the method is more targeted in message push, and improves the execution efficiency of a system.