The invention relates to a cloth measuring and clipping device which comprises an equipment rack and further comprises a conveying mechanism for conveying cloth, a measuring mechanism for measuring the length of cloth, a clipping mechanism for clipping cloth and a controller for controlling the device to operate in an integrated mode.The conveying mechanism, the measuring mechanism and the clipping mechanism are electrically connected with the controller and controlled by the controller, the conveying mechanism, the measuring mechanism and the clipping mechanism are fixedly arranged on the equipment rack, and both the measuring mechanism and the clipping mechanism are in matched correspondence to the conveying mechanism.According to the cloth measuring and clipping device, an automated and integrated operation mode is adopted, the cloth measuring and clipping processes are simplified, manpower of processing enterprises is saved to the maximum degree, and production cost of processing enterprises is lowered.Meanwhile, the measuring error caused by stretching of lace cloth in original manual operation process is avoided, accuracy of the measuring process is improved, and the yield of processed finished products is guaranteed.