The embodiment of the invention provides a display control method, a terminal and a server. The display control method comprises the following steps: transmitting a first hyper text page established by a first hyper text mark-up language HTML, wherein the first HTML comprises an original text to be translated; receiving a second hyper text page which is fed back from the server and established by a second hyper text mark-up language HTML, wherein the second HTML comprises the original text and a translation text translated from the original text; detecting a switch display instruction, and switching to display the original text or the translation text in the second hyper text page according to the switch display instruction. By adoption of the embodiment of the invention, the original text or the translation text can be switched to display in one same hyper text page, seamless switching of the original text or the translation text can be achieved, and the switching mode is smooth.