The invention discloses a roller type friction-free cable line laying apparatus. The apparatus comprises a base, a take-up reel, and a cable disposed on the take-up reel, wherein the base is internally provided with a guiding device, the guiding device is provided with a plurality of wire clamping buckles, the wire clamping buckles are provided with a sliding device cooperating with the guiding device, the base is internally provided with a push device for pushing the wire clamping buckles to move forward, the base is externally provided with a cooperation device enabling the cable to be clamped into the wire clamping buckles, and an inlet of the cooperation device is connected with the tail end of the guiding device. According to the invention, the labor intensity of workers is mitigated, labor resources are well utilized, the work efficiency is improved, the cable can be well protected in the process of dragging the cable, and the cable is prevented from wear.