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发明公开
CN105809464A 信息投放方法和装置 无效 - 驳回

信息投放方法和装置
摘要：
本发明公开了一种信息投放方法和装置，涉及通信领域。其中方法包括：根据用户全量数据提取用户的关键词；根据用户的关键词采用聚类算法确定用户对应的兴趣类别；根据用户对应的兴趣类别以及兴趣类别与信息类型的关系数据表向该用户投放信息。本发明根据用户的全量数据可以更准确地确定用户的兴趣，进而可以更加精准地向该用户投放信息，提高了信息投放的精准度。
摘要（英）：

The invention discloses a method and device for information delivery and belongs to the communication field. The method comprises steps that keywords of users are extracted according to the total data of the users; a cluster algorithm is employed to determined corresponding interest categories of the users according to the keywords of the users; information delivery to the users is carried out according to the corresponding interest categories of the users and a relation data table between the interest categories and information types. According to the method, interests of the users can be accurately determined according to the total data of the users, so information delivery to the users can be more accurately carried out, and information delivery precision is improved.

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