The invention discloses an image attenuating method and an apparatus. The method comprises the following steps: detecting a to-be-attenuated object in a first image; making a response to the detected to-be-attenuated object and performing attenuation to the object in a target area. and controlling a target terminal to display a second image that has undergone attenuation. According to the invention, the method and the apparatus can achieve attenuation of images in batches, which increases the efficiency of attenuation and delivers better user experience.