This steering wheel structure is provided with a steering wheel body (4), a horn block (13), a support block (24), horn contacts (26A, 26B), and a horn spring (25). The support block (24) includes a locking member (28) and an elastic body (29), and is fitted with a load bypass member (30) that transmits operating load applied to the horn block (13) in a pushing direction to the locking member (28) while bypassing the elastic body (29). The structure is configured such that the load bypass member (30) is placed in non-contact state with at least one of the horn block (13) side and the locking member (28) side when the horn block (13) is in the vicinity of initial position, or contacts the horn block (13) side and the locking member (28) side in a load transmittable manner when the horn block (13) is push-operated by a predetermined amount or more.